14c. Enhance the role of the mass media in raising awareness of ecological and social challenges.

Photo: Action Medical Research

We’re passionate about innovation and the power of the internet to do good. Give as you Live technology is unique and works to seamlessly redirect existing revenue to charity without asking shoppers to change their online behaviour or dig deeper into their pockets.

Polly Gowers, CEO and Founder, Everyclick

Give as you Live has really taken off for the charity in the past few months.

Sharon Heathcote, Relationship Fundraising Manager, Action Medical Research

We’re passionate about innovation and the power of the internet to do good

Give as you Live has signed up over 2,000 retailers to let shoppers turn their online purchases into a way to give to any of the 200,000 charities in the UK.

Action Medical Research is a UK-wide medical research charity dedicated to helping sick babies and children. One of their more recent successes contributed to the development of cooling therapy for newborn babies suffering from oxygen shortage.

In the UK each year, more than 1,000 newborn babies are likely to lose their life or be permanently disabled after suffering brain injury due to oxygen shortage.

However, there is still much progress to be made and that is why the charity is continuing to fund the next stages of research to build on this pioneering therapy. The charity is celebrating 60 years of vital research in 2012.

14. Integrate into formal education and life-long learning the knowledge, values, and skills needed for a sustainable way of life.