3a. Ensure that communities at all levels guarantee human rights and fundamental freedoms and provide everyone an opportunity to realise his or her full potential.

I founded LUTA for three reasons. First, I felt there was a need for really advanced performance fightwear and trainingwear designed by fighters for fighters and those who are serious about getting fighting fit. Second, I wanted to pay homage to the positive energy in the favelas and the Real Strength I’d witnessed training young champions there since 2000.

Third, I wanted to support those young champions, and others like them around the world in communities that suffer from crime and violence, by providing Fight for Peace with a profit share in the company. That means we will share our company's distributed profits 50/50 between Fight for Peace International and our shareholders who have invested in making the brand possible.

Luke Dowdney MBE, founder of Fight for Peace and LUTA

I wanted to support those young champions, and others like them around the world in communities that suffer from crime and violence

In 2000, in the favela of Complexo da Maré in Rio de Janeiro, Brazil, a small boxing club called Fight for Peace was founded by former English amateur boxer Luke Dowdney. Luke's experience had taught him that this sport can be an effective tool to overcome division and violence and promote the potential of young people most in need.

Fight for Peace combines boxing and martial arts with education and personal development to help young people to realise their potential. It has developed a prevention and rehabilitation model to confront the problem of child and youth participation in crime, gangs and gun violence.

The club has grown into a multi combat sport and education Academy. In addition to working with over a thousand young people in the favelas every year, training is now being provided to community-based organisations working with youth in communities affected by armed violence around the world. In 2007, a Fight for Peace Academy was established in East London, UK and in 2011 Luta was launched.

3. Build democratic societies that are just, participatory, sustainable, and peaceful.