6d. Prevent pollution of any part of the environment and allow no build-up of radioactive, toxic, or other hazardous substances.

Recycling and re-using has to become a way of life - striking a balance between creating revenue whilst doing the positive things.

Peter Matthews, General Manager, Castlepoint Shopping Park, Bournemouth

Bag a Bra is a fun initiative which we launched with Castlepoint. It has helped us increase awareness and enables us to talk to the public about our textile recycling scheme.

Tracy Bartram, Communications Manager, Dorset and Somerset Air Ambulance

Recycling and re-using has to become a way of life

Castlepoint is a large shopping park located on the outskirts of Bournemouth. Since 2005, when 956 tonnes of waste were sent to landfill, new procedures have gradually been introduced and costs reduced. Materials once deemed waste and a cost, such as wooden pallets and scrap metal, are now sold for reuse, retailers are also cutting waste and in 2012 the goal of zero to landfill has been achieved.

Yellow textile recycling banks placed around the shopping park allow the public to donate ALL their unwanted textiles in support of the life-saving service. These banks alone have generated £30,000 over the past 5 years.

Bag a Bra week not only raises funds for the Dorset and Somerset Air Ambulance but also benefits women in developing countries who do not have the money or selection of bras offered by retailers in the UK.

6. Prevent harm as the best method of environmental protection and, when knowledge is limited, apply a precautionary approach.