7c. Promote the development, adoption, and equitable transfer of environmentally sound technologies.
Photo: Mongrels, BBC
With environmental stuff, it can be tricky knowing where to start. Albert the carbon calculator helped us work out the carbon footprint of Mongrels and showed us which aspects of production have the biggest impact. It won’t cut our carbon for us, but at least now we have a baseline to work from for future productions – and we should save some money too.
Francis Gilson, Production Manager, BBC
Using Albert is the first step towards more environmentally-friendly production. The growing partnership shows the power of working together to tackle problems which can seem insurmountable when you’re on your own.
Richard Smith, Sustainability, BBC
BAFTA is proud to be leading the promotion of Albert throughout the UK TV industry. Cutting the environmental impact of production is an enormous task but one we’re beginning to tackle with passion, not just for the sake of the planet but also for the business benefits it will bring.
Kevin Price, Chief Operating Officer, BAFTA
The growing partnership shows the power of working together to tackle problems which can seem insurmountable when you’re on your own
Albert is specifically designed to work out the carbon footprint of the making of a television programme. It was developed by the BBC as a way of engaging colleagues with sustainability issues at a very practical level. Users are encouraged not just to work out their footprint, but to discuss with their teams what mitigating action they might be able to take to reduce their environmental impact.
Albert has now been shared with the rest of the industry through a partnership with BAFTA. ITV, Channel 4, BskyB and a wide range of independent production companies are now using Albert to measure their impact and as a catalyst for positive action.
7. Adopt patterns of production, consumption, and reproduction that safeguard Earth's regenerative capacities, human rights, and community well-being.