7d. Internalize the full environmental and social costs of goods and services in the selling price, and enable consumers to identify products that meet the highest social and environmental standards.

Photo: Tim Smith

In 2009, we embarked on a project in Rwanda with support from the Food Retail Industry Challenge Fund. The project has been implemented as a partnership. The overall outcome is to reduce poverty through improving quality as well as implementing sustainable farming practices.

Sanjay Kumar, Tea Buyer, Taylors of Harrogate

We have got to take care of our customers' requirements. Part of those requirements is Rainforest Alliance certification.

Setting standards, we make our customers be sure that what they are taking has been produced sustainably.

Anthony Butera, Head of Tea Division, National Agriculture Export Board, Rwanda

This is the first step to really building a sustainable future for the factories and all the partners.

Marc Monsarrat, Senior Manager, East Africa, Rainforest Alliance

The overall outcome is to reduce poverty through improving quality as well as implementing sustainable farming practices

Taylors of Harrogate is an independent family-owned tea and coffee merchant established in 1886. The Rainforest Alliance works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use, business practices and consumer behaviour.

In Rwanda, nearly a million people are employed in growing tea. With support from the Food Retail Industry Challenge Fund, the Rainforest Alliance has provided training and guidance for factories, plantations and small farms.

The tea sector minimum wage has increased by 40% and Gisovu and Kitabi were recently awarded prizes as being the best teas in East Africa, reflecting work being done in these two tea factories.

7. Adopt patterns of production, consumption, and reproduction that safeguard Earth's regenerative capacities, human rights, and community well-being.